Influential GB Tour Operators Treated to the Wicklow Experience

19 Nov 2012

A group of leading GB-based inbound tour operators visited Co Wicklow last week, as guests of Tourism Ireland and Fáilte Ireland. The group included decision-makers from major travel companies involved in the very lucrative MICE (Meetings, Incentive, Conference and Events) sector.

The tour operators were here on a fact-finding visit – to help grow Ireland’s share of the huge, worldwide business tourism market, with a particular focus on increasing business from new and emerging markets like the Middle East, Russia, China and India. The companies represented on this trip are all members of UKinbound – an association of leading inbound tour operators who put in place the arrangements for business travellers to GB and the island of Ireland from all over the world.

One of the highlights of the tour operators’ time here was a visit to The Orchard Centre near Tinahely in Co Wicklow, where they took part in team-building activities. In Dublin, the group undertook site inspections of a number of hotels, including The Shelbourne, Four Seasons and The Merrion. They also visited the Guinness Storehouse and the Old Jameson Distillery and enjoyed a fun “meet the city” treasure hunt.

Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “The majority of our overseas visitors come from the core markets of Great Britain, North America and Mainland Europe, and while this will continue, it is important that we expand our focus beyond these markets and look to the long-term opportunities presented by new and emerging markets. It is therefore essential that influential tour operators working in these markets get to experience Wicklow and Ireland at first-hand and the high standard of the tourism product on offer here, including our world-class conference and meeting facilities.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

Róisín Kirwan, Tourism Ireland (right) with GB-based inbound tour operators, before enjoying some team-building activities at The Orchard Centre, Tinahely.


Further media information:
Jasmine O’Brien, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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