A number of golf tourism operators travelled to the United States last week, to join Tourism Ireland at the 2012 Barclays PGA Championship at Bethpage State Park in Farmingdale, New York.
Golf is a major focus for Tourism Ireland in the US, and in other markets around the world, and the organisation has a busy schedule of promotions in place to grow the number of golf tourists to the island of Ireland. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.
Alison Metcalfe, Tourism Ireland’s vice-president of marketing in the United States, said: “The recent Barclays tournament provided an excellent opportunity for Tourism Ireland and our partners to showcase the superb golf offering around the island of Ireland to thousands of American golf fans. The US golf market remains a priority for Tourism Ireland and we have a busy promotional programme under way, to encourage more people to consider a golfing holiday in Ireland, which includes capitalising on the success of our major golf champions as ambassadors for the island of Ireland. We are working hard to drive home the message that the island of Ireland offers golfers the complete package – with top courses, stunning scenery and the warmest of welcomes. We are also urging the millions of people of Irish descent living and working around the US, as well as those with Irish connections or an affinity for Ireland, to come and try out our world-class golf for themselves, as part of ‘The Gathering Ireland 2013’.”
Garreth Cooke, Links Golf Ireland; Anna Maria O'Mahony, Ballybunion Golf Club; Jean McCluskey, Tourism Ireland; Debbie Bussey, Absolutely Golf; Bekah Huie, The Lodge at Doonbeg Golf Club; and Brendan Keogh, South West Ireland Golf (SWING), at the Barclays tournament at Bethpage State Park in Farmingdale, New York.
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.