Gigantic Giant’s Causeway Ad Targets 450,000 Parisians Each Day

01 Jun 2012

A massive 450,000 French commuters are seeing a gigantic poster of the Giant’s Causeway each day as they pass through the Gare Saint Lazare in Paris, Europe’s second busiest railway station.

Just in time for this summer’s opening of the new, world-class visitor centre at the Giant’s Causeway, Tourism Ireland has placed a huge image of the Giant’s Causeway in the iconic rotunda of the St Lazare station – grabbing the attention of commuters with the spectacular scene and reminding them why they should put the Causeway Coast and Northern Ireland on their holiday wish-list for 2012.

Billy Condon, Tourism Ireland’s manager for Southern Europe, said: “This summer sees the opening of the exciting new visitor centre at the Giant’s Causeway, cementing the ‘giant’ reputation of this part of Northern Ireland as a ‘must-see’ destination. Our giant ad, which is so eye-catching and visible in the Gare Saint Lazare, is grabbing the attention of passengers, showing off this spectacular part of Northern Ireland to the full.

“The hugely successful opening of Titanic Belfast has already helped to generate fantastic publicity for Belfast and Northern Ireland here in France. The opening of the new visitor centre at the Giant’s Causeway is another great reason to visit Northern Ireland. Tourism Ireland has a very extensive programme of promotional activity under way throughout 2012, shining the spotlight on Northern Ireland for potential French holidaymakers.”


Tourism Ireland’s ‘giant’ Giant’s Causeway ad in the rotunda of the Gare Saint Lazare in Paris.  Les droits d’auteur appartiennent à la RATP et aux architectes : Arte Charpentier ; Bernard Kohm et Antoine Grumbach

Ends

For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260  Mob: 07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland (+4% on 2010), delivering revenue of £368 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.

 

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