Ten lucky Germans travelled to Northern Ireland recently as winners of a radio competition on HR3, a local radio station in the Hesse region of Germany. Leading German tour operator DERTOUR teamed up with Tourism Ireland to run the competition, offering listeners the chance to win a six-day tour to Northern Ireland and the North West. On their return home, the prize-winners will report back on their experience and adventures on the popular radio station, describing the locations they visited and people they met along the way.
During their visit to Northern Ireland, the group enjoyed a drive along the stunning Causeway Coast, stopping off at Bushmills Distillery, the Giant’s Causeway and the Carrick-a-rede rope bridge. Following an overnight stop in the historic Londonderry Arms Hotel in Carnlough, the group travelled onto Belfast and visited the city’s newest attraction, Titanic Belfast, before heading to County Down where they explored the majestic Mountains of Mourne. Their itinerary was devised by the Northern Ireland Tourist Board.
Zoe Redmond, Tourism Ireland’s manager for Central Europe, said: “This radio promotion was an innovative way for us to reach a wide audience of potential holidaymakers in Germany, highlighting the wonderful tourism offering of Northern Ireland to thousands of listeners; allowing the prize-winners to describe passionately their experiences here to a large radio audience will certainly give a great feeling of authenticity for potential visitors.
“Over half the German population takes at least one holiday abroad each year, making Germany the world’s largest outbound travel market and an important tourism market for Northern Ireland. Tourism Ireland is rolling out an extensive promotional programme in Germany right now, highlighting all that is happening in Northern Ireland in 2012 – including the Irish Open at Royal Portrush, the opening of the new Giant’s Causeway Visitor Centre, the Peace One Day Concert at Ebrington and the Happy Days International Beckett Festival in Enniskillen. Our ni2012 global promotions will reach over 100 million people – or potential holidaymakers – this year. Our message is that there has never been a better time to visit Northern Ireland.”
Kirsten Donnerstag, Tourism Ireland Germany (back, left) with German competition winners at the Old Bushmills Distillery, Co Antrim.
Further media information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland (+4% on 2010), delivering revenue of £368 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.