Tourism Ireland attended the European Police and Fireman Games, which took place recently in Tenerife in the Canary Islands. With Belfast set to be the host city for the 2013 World Police and Fire Games, Tourism Ireland took the opportunity to highlight Belfast and Northern Ireland to the 1,300+ participants who travelled to Tenerife from 21 different countries – including Great Britain, France, Germany, Russia, Brazil, as well as Spain.
Niall Gibbons, chief executive of Tourism Ireland, said: “It is estimated that Belfast will welcome in the region of 25,000 visitors including 10,000 competitors from around 70 countries, during the ten-day World Police and Fire Games in August 2013. The Games present us with a fantastic opportunity to promote Belfast and Northern Ireland; we are encouraging potential visitors to the Games to extend their visit, with plenty of suggestions and ideas for things to see and do here.
“2012 has been a fantastic year so far for Northern Ireland, with the opening of new, world-class visitor attractions like Titanic Belfast and the Giant’s Causeway Visitor Centre and the successful staging of major sporting events like the Irish Open. Next year promises to be just as exciting – with events like the World Police and Fire Games in Belfast and the programme for Derry~Londonderry UK City of Culture. Our message around the world is that there has never been a better time to visit Northern Ireland.”
The World Police and Fire Games 2013 will include approximately 66 sports at 41 venues across Northern Ireland. Northern Ireland is only the third European host in the history of the Games. Commonly referred to as the "Olympics" for serving and retired police, fire, prison and border security officers, this biennial event consists of a wide range of individual and team sports.
Constant Kox, European Police and Fireman Games; Ashleigh Moore, Belfast Visitor & Convention Bureau; Barbara Wood, Tourism Ireland; and Robert Thomas, World Police and Fire Games, at the Tourism Ireland stand during the European Police and Fireman Games in Tenerife.
Further media information:
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Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland (+4% on 2010), delivering revenue of £368 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.