Fifty-five English teachers from across Italy visited Galway on Friday last (16 November), as part of a fact-finding trip to Ireland. Invited here by Tourism Ireland in Milan, in conjunction with Fáilte Ireland and Trinity Viaggi, a leading Italian tour operator specialising in English language learning and study holidays, the teachers were here for the launch of the 2013 Trinity Viaggi brochure, which features an extensive programme of English language courses for Italian students in Ireland.
As well as the launch of the 2013 brochure, the aim of the visit was also to raise awareness of Galway among the teachers as an ideal place for Italians to learn English – so they will encourage their students to come here in 2013. During their time here, they visited NUI Galway and enjoyed an overnight stay at the Ardilaun Hotel on Taylor’s Hill.
Niamh Kinsella, Tourism Ireland’s manager in Italy, said: “We are delighted that these teachers took the time out of their busy schedules to visit Galway. Tourism Ireland has been working hard to promote Galway and the West of Ireland in Italy as an ideal destination for students to learn English. Our promotional activity to target this market includes the production of a dedicated guide for studying English in Ireland, “Studiare Inglese in Irlanda”; participation in specialist trade and consumer shows; as well as e-marketing promotions including social media activity. We know that Galway and the West of Ireland has much that appeals to the teachers and their students, including dramatic scenery and coastline, rich culture and heritage and, above all, friendly and welcoming people.”
Fifty-five English teachers from Italy at NUI Galway with Siobhán Wright, Tourism Ireland Italy (left).
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.