Scotland’s premier winter music festival and the world’s largest traditional and roots music festival, Celtic Connections, is under way in Glasgow right now. Representatives from Cultúrlann Uí Chanáin – the Irish language, arts and cultural centre in Londonderry – joined Tourism Ireland this week to help showcase some of the arts and culture of Northern Ireland.
Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Music and culture are vital components of the tourism experience and platforms such as Celtic Connections help us to spread the word about Northern Ireland as a premier holiday destination with an appealing cultural offering for visitors, particularly among our near neighbours in Scotland. With an exciting programme of events taking place this year under the banner of ‘NI2012’ and preparations under way for Derry~Londonderry’s UK City of Culture year in 2013, there has never been a better time for us to showcase Northern Ireland in Scotland and elsewhere in GB.”
2011 marked a welcome growth for visitors from Great Britain to Northern Ireland with 772,000 GB visitors coming here during the first nine months of 2011, an increase +6% over the same period in 2010. Vanessa Markey continued: “NI2012 will be at the heart of Tourism Ireland campaigns and promotions in GB right throughout 2012. We will build on the growth in visitor numbers from GB in 2011 and will undertake dedicated Northern Ireland campaigns which position the province as a ‘must visit’ destination in a new way.”
Linda Duncan, Tourism Ireland with Anne Marie Gallagher, Cultúralann Uí Chanáin, outside Glasgow’s iconic Royal Concert Hall during Celtic Connections 2012.
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, approximately 1.51 million overseas visitors came to Northern Ireland (+6% on 2010), delivering revenue of approximately £340 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.