Focus on Ireland in London for Conferences and Business Tourism

20 Mar 2012

As part of its push to grow conference and business tourism from Great Britain and elsewhere around the world, Tourism Ireland – together with 12 industry partners from around the island of Ireland – attended Confex in London once again this year.

Confex is the largest event targeting the MICE (Meetings, Incentive, Conferences and Events) industry in GB. Attracting about 8,000 influential decision-makers from around the world, it offered important networking opportunities for the participating Irish tourism operators. David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Confex is a great opportunity for us to build awareness of our world-class business and conference facilities, as well as the great experiences business tourism delegates can enjoy in Ireland on the sidelines of their conference or meeting. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market in GB. Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland is working hard to promote the island of Ireland as a premier business tourism destination.”

Tourism Ireland has a busy programme of promotional activity in place in 2012 to grow business tourism from GB and other key markets around the world. A number of high profile events, promotions, sales blitzes, workshops and familiarisation visits for influential corporate meetings buyers will take place throughout the year, highlighting the ease of access to Ireland, the great facilities and the good value rates on offer for meetings and conferences here.

Industry partners on the Ireland stand at Confex 2012 in London.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9017

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, attracted almost 12 million unique visitors.


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