Fifty of the top golf tour operators from around Europe are in Ireland this week, as guests of the Dublin East Coast Golf Alliance – which comprises the K Club, Carton House, Powerscourt Golf Club, The Island and Druids Glen. During their time here, they will have the chance to try out each of the five clubs who are part of the alliance. The visit of the golf tour operators – from GB, Germany and the Nordic Region – is supported by Tourism Ireland.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Dublin and the East Coast around counties Kildare and Wicklow boast some fantastic golf courses and the visit of these influential golf tour operators is an excellent opportunity for us to highlight them in Britain and Mainland Europe. There really is no substitute for being able to come and experience our golf courses at first-hand; it helps these influential tour operators know exactly what we have to offer and to sell more effectively when they return home, encouraging their clients in GB and Mainland Europe to come here for a golfing holiday and play the courses for themselves.”
Golf is a major focus for Tourism Ireland in GB and in other main markets and the organisation has a busy schedule of promotions in place to grow the number of golf tourists in 2012 and beyond. Golf is the world’s largest sports-related travel market and, using the headline ‘Golf in Ireland – Time to Play’, Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.
Top golf tour operators from around Europe at the K Club, Co Kildare, with David Boyce, Tourism Ireland (second row, centre).
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.