Donegal Surfing in Focus ‘Down Under’

23 Oct 2012

Aussie-born surfer Glenn Hall was in Donegal at the weekend, to check out the fantastic surfing in this part of Ireland. Invited here by Tourism Ireland in Sydney, he spent the weekend trying out various surf suggestions from Fáilte Ireland.

Glenn – whose grandfather was Irish – surfs for Ireland and this year became the first Irishman to qualify for the World Championship Tour (WCT). He has been highlighting Donegal and the north-west as a fantastic surf and holiday destination for Australian surfers on his blog and to his 2,000+ followers on Twitter.

Diane Butler, Tourism Ireland’s manager in Australia, said: “Tourists are increasingly reliant on blogs and social media to inspire and inform them about their holiday choices, so Glenn’s visit was a great opportunity to showcase the superb surfing in Donegal to a niche audience in Australia. Glenn’s readers and followers have good disposal incomes and finding out about interesting and different surf travel destinations is high on their agenda. They enjoy learning about new destinations from fellow surf enthusiasts who have visited and who know exactly what Donegal has to offer.”

 
Aussie-born surfer Glenn Hall at Tullan Strand near Bundoran, Co Donegal.

-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
• Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world this autumn, working closely with the ‘Gathering’ project team.

 

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