A group of leading Italian journalists flew to Cork last week on the Ryanair flight from Pisa. Their fact-finding visit was organised by Tourism Ireland in conjunction with Fáilte Ireland and Ryanair.
Representing various print and online publications with a combined circulation of over 1.2 million readers – or potential Italian holidaymakers – the journalists were here to experience at first-hand some of the many things to see and do in this part of Ireland for feature stories they are researching about holidays here. It was also a wonderful opportunity to highlight the excellent connectivity between Italy and the south of Ireland.
During their action-packed visit to Cork, the journalists visited the Jameson Whiskey Experience at Midleton and enjoyed a tour of Cork city by coach. Their itinerary also included a visit to Fota House and Gardens; the Titanic Experience Cobh and the Queenstown Story at Cobh Heritage Centre. They travelled to Kinsale, where they visited Charles Fort and Desmond Castle and also stopped off for a spot of lunch at Fishy Fishy restaurant. They stayed at the Clarion Hotel in Cork city; the WatersEdge in Cobh; and the Old Bank House in Kinsale.
Niamh Kinsella, Tourism Ireland’s manager in Italy, said: “Tourism Ireland is delighted to welcome this group of Italian travel writers to Cork. They were hugely impressed by the wonderful scenery here, the high quality of the cuisine and local food produce, as well as by the friendliness of the people they met. Visits like this are very important as they are a really effective way for us to get positive exposure for Ireland through the media in Italy. The articles these journalists will write about Cork will reach over 1.2 million Italians, helping us to showcase the superb tourism product on offer in Cork to a wide audience of potential holidaymakers.”
Carla Rezza, Tourism Ireland (left) with Italian travel writers Mario Mannucci, La Nazione (national newspaper); Mary Kiely, tour guide; Umberto Ascani, Qui Touring (travel magazine); Edgarda Ferrari, L’Informatore (magazine); and Massimilliano Mugnaini, Il Giornale della Toscana (local newspaper in Tuscany), at Titanic Experience Cobh.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011 discoverireland.com attracted almost 12 million unique visitors.