A group of influential travel writers from Germany enjoyed a visit to Cork city and county last week, as part of a fact-finding trip to Ireland. Carefully selected and invited here by Tourism Ireland, in conjunction with Inchydoney Island Lodge & Spa and Helma Scheffler PR in Germany, the journalists were here to experience at first-hand the fantastic tourism product on offer in this part of Ireland, for feature stories they are researching about holidays here.
During their action-packed trip to Cork, the journalists went seaweed foraging by kayak near Skibbereen and enjoyed a spot of whale-watching off the coast of Baltimore. Their itinerary, designed by Fáilte Ireland, also included a guided coastal walk along the Seven Heads Peninsula and a walking tour of Kinsale, where they stopped by Perryville Garden Tea Room for afternoon tea and lunch at Fishy Fishy restaurant. The journalists also visited Caherbeg Free Range Pork Farm in Rosscarbery and Ummera Smokehouse in Timoleague. They stayed at Inchydoney Island Lodge & Spa in Clonakilty; Castletownshend Castle near Skibbereen; and at Hayfield Manor in Cork city. They also enjoyed a walking tour of Cork city, taking in the English Market.
Zoe Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland is delighted to welcome this group of journalists to Co Cork. They were hugely impressed by the wonderful scenery in this part of Ireland, the high quality of the cuisine and local food produce, as well as by the friendliness of the people they met. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in Germany, helping us to showcase the superb tourism product on offer in this part of Ireland to thousands of potential German holidaymakers.
“Germany is a priority market for Tourism Ireland. Over half the German population takes at least one holiday abroad each year, making Germany the world’s largest outbound travel market. Germany is the third-largest source of visitors to the island of Ireland and Tourism Ireland has an exceptionally strong promotional programme under way in Germany this year, to showcase the distinctiveness of a holiday here. Those Germans interested in taking a holiday involving sightseeing and local culture are our core target; Tourism Ireland is also targeting consumers who engage in outdoor activities while on holidays.”
The German market performed well for tourism to the island of Ireland in 2011, delivering about 421,000 visitors, an increase of +11% on 2010.
German travel writers at Inchydoney Island Lodge & Spa, Co Cork.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.