A group of leading travel agents from Australia stopped off in Cavan over the weekend to enjoy some of the events of this year’s Fleadh Cheoil, as guests of Tourism Ireland, Travelscene American Express and Etihad Airways.
The travel agents were here to experience at first-hand some of the many things to see and do in this part of Ireland for holidaymakers from ‘Down Under’. The agents’ itinerary, designed by Fáilte Ireland, included an evening at the Fleadh Cheoil at the Cathedral of Saints Patrick and Felim. They stayed at the Radisson Blu Farnham Estate Hotel. The visit was also an excellent opportunity to highlight the ease of access and connectivity between Australia and Ireland, with Etihad Airways via Abu Dhabi.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “We were delighted to bring these influential travel agents to Cavan and to Ireland. Fact-finding visits like this are extremely important, as they help the agents to know exactly what we have to offer potential holidaymakers from Australia; the aim is that when they return home they are very familiar with the island of Ireland, the wonderful tourism product on offer here and how easy it is to get here, and are better equipped to advise their clients on future travel plans and holiday bookings. Tourism Ireland has an extensive promotional campaign under way in Australia this year and we are working closely with partners like Etihad to highlight ease of access to Ireland and the great value fares now available.”
Gillian Kelly, Tourism Ireland Australia (back, left), with Australian travel agents, at the Radisson Blu Farnham Estate in Cavan.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.