Eleven golf writers from Britain visited Ireland last weekend. The journalists, who represented various regional newspapers with a combined circulation of over 400,000, sailed from Holyhead to Dublin with Irish Ferries – as guests of Tourism Ireland and Fáilte Ireland – to experience at first-hand the world-class golf product on offer in this part of Ireland for stories they are researching about golfing breaks here. It was also a good opportunity to highlight the ease of access by ferry from GB to Ireland.
During their time here, they visited Co Clare, where they played a round of golf at Dromoland Castle and at Doonbeg. They also stopped off in Killenard, Co Laois, to try out the course at The Heritage Resort.
Golf is a major focus for Tourism Ireland in GB, and in other markets around the world, and the organisation has a busy schedule of promotions in place to grow the number of golf tourists in 2012 and beyond. Golf is the world’s largest sports-related travel market and, using the headline ‘Golf in Ireland – Time to Play’, Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “The visit of these influential journalists was an excellent opportunity to showcase our superb golf product. Media visits such as these are very important, helping to raise awareness of the high quality golf product available right throughout the island of Ireland. Great Britain is a very important market for golf, and for tourism to the island of Ireland in general, and Tourism Ireland is pulling out all the stops to win business and to keep Ireland ‘top of mind’ with the GB consumer this year. Our message is that the island of Ireland offers golfers the complete package – with top courses, stunning scenery and the warmest of welcomes.”
Golf writers, representing various regional newspapers in Britain, with John Lahiffe, representing Tourism Ireland and Fáilte Ireland (second right), at the Heritage Golf & Spa Resort, Killenard, Co Laois.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.