A group of leading journalists from Britain flew into Ireland West Airport Knock (IWAK) last week on the Flybe flight from Leeds Bradford, as guests of Tourism Ireland and Fáilte Ireland.
Representing various regional publications like the Yorkshire Post and the Hull Daily Mail, with a combined circulation of over 227,000 readers – or potential British holidaymakers – the journalists were here to experience at first-hand some of the many things to see and do in this part of Ireland for feature stories they are researching about holidays here. It was also a wonderful opportunity to highlight the ease of access to Mayo and the west of Ireland for people living in Yorkshire.
As well as visits to Croagh Patrick and Foxford Woollen Mills, the journalists also cycled along the Great Western Greenway route and enjoyed a drive on Achill Island. Their itinerary included a cruise around Killary Fjord and a traditional Irish music session at Matt Molloy’s in Westport. The group stayed at the Westport Plaza Hotel.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Tourism Ireland is delighted to welcome this group of journalists to Mayo. Fact-finding visits like this are a really effective way for us to get positive exposure for holidays here through the media in Britain. The articles these journalists will write about Mayo will reach over 227,000 people in Britain, helping us to showcase the superb tourism product on offer in Mayo to a wide audience of potential holidaymakers. It is now easier than ever to get to the island of Ireland from all regions of Britain and Tourism Ireland, together with our airline and other tourism partners, is pulling out all the stops to convey the message that there has never been a better time to visit.”
Catherine Cuthbert, Leeds Bradford Airport, with journalists John Grainger, Harrowgate Advertiser; George Auckland, Sheffield Newspapers; and Katy Rebecca Forrester, Hull Daily Mail, at Foxford Woollen Mills, Co Mayo.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.