Bollywood Comes to Dublin

25 Sep 2012

Acclaimed Bollywood director Kabir Khan – who directed the hugely successful Ek Tha Tiger – is visiting Dublin this week and took the time to meet with Arts Minister Jimmy Deenihan, as well as representatives from Tourism Ireland, The Irish Film Board and Trinity College.

Ek Tha Tiger is a romantic thriller which was partly shot in Dublin last autumn, featuring spectacular dance sequences and stunts in well-known locations and landmarks around the city. Since it opened in cinemas this summer on India’s Independence Day, Ek Tha Tiger has been breaking all box office records and has been seen by an estimated 100 million people around the world. The film’s promotional video and song, Banjaara, which shows Trinity College, Temple Bar and Grafton Street, has been viewed over 4 million times on YouTube. It is due to hit the ‘small screen’ on national TV in India in November, when it will be seen by an additional 45 million people.

Given that countries like Switzerland have all reported fantastic knock-on tourism benefits from India, following the shooting of Bollywood films in their countries, Tourism Ireland is confident that the huge popularity of Ek Tha Tiger will significantly boost awareness of Ireland among India’s growing middle classes who have the potential to come here on holidays. According to Kabir Khan, Ireland’s Section 481 financial incentive for film and TV production was key to attracting the film for Ireland.


James Hickey, The Irish Film Board; Minister for Arts, Heritage and the Gaeltacht, Jimmy Deenihan T.D.; Bollywood director Kabir Khan; Professor Jane Ohlmeyer, Trinity College Dublin; and Shane Clarke, Tourism Ireland.

ENDS

Further media information:
Sinéad Grace, Tourism Ireland          
Tel: 087-685 9027

Notes to Editors:
•    Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
•    Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
•    In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
•    Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
•    ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
•    Tourism Ireland will roll out an extensive programme of promotions to highlight ‘The Gathering Ireland 2013’ this autumn, in the United States, GB, Australia and other markets, working closely with the ‘Gathering’ project team.

 

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