Belfast Wows Danish Tour Operators

23 Mar 2012

Eleven leading tour operators from Denmark visited Belfast recently, to see for themselves some of the new and exciting developments happening in the city for 2012. Carefully selected and invited here by Tourism Ireland in association with Norwegian Airlines, the tour operators’ action-packed itinerary was devised by the Northern Ireland Tourist Board.

First stop for the Danes was an orientation tour of the city – taking in City Hall, Queen’s University and the trendy Cathedral Quarter. The group also had a chance to explore some of Belfast’s connections with Titanic. They enjoyed a historical walking tour of Belfast with tour guide Judy Graham, discovering more about the city’s Victorian heritage including a stop at the famous Crown Bar.

Monica MacLaverty, Tourism Ireland’s manager for Northern Europe, said: “We are delighted to bring these Danish tour operators to Belfast, particularly right now when there are so many exciting things happening in the city. We believe that it is extremely important for influential tour operators like these to come and experience for themselves the high standard and variety of our tourism offering, so they can sell more effectively when they return home and entice greater numbers of visitors from Denmark to come and holiday in Northern Ireland.

“The superb programme of new attractions, events and historic anniversaries taking place in Northern Ireland this year, including the opening of Titanic Belfast next week and the new Giant’s Causeway Visitor Centre this summer, presents us with a significant opportunity to deliver a new message to people in Denmark about Northern Ireland and to show them why they should choose to come here. Tourism Ireland’s promotions are capitalising on this unprecedented opportunity and are highlighting the strengths of Northern Ireland – iconic experiences, warm, friendly people and value for money.”

Danish tour operators outside the Crown Bar in Belfast during a historical walking tour of the city, with Rikke Aagaard Petersen, Tourism Ireland (left), and tour guide Judy Crawford (front, centre).


For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob:  07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, approximately 1.51 million overseas visitors came to Northern Ireland (+6% on 2010), delivering revenue of approximately £340 million.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, attracted almost 12 million unique visitors.



Who's Who

Search for Tourism Ireland Contacts