Belfast has been listed as one of the top city break destinations for 2012 by German newspaper Die Zeit. Welcoming this news, Niall Gibbons, Tourism Ireland chief executive, said: “This is a great accolade for Belfast from Germany’s most-read newspaper. The timing couldn’t be better as we roll out our busiest programme of promotions for Northern Ireland in Germany and other key markets. Germany is the largest outbound travel market in the world and the third-largest source of overseas visitors to Northern Ireland.
“This accolade, combined with the exciting programme of events planned for NI2012 and the opening of iconic new attractions like Titanic Belfast, will help to ensure that Belfast and Northern Ireland welcome many more overseas visitors this year and in the years ahead.”
For further information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.
• Germany is the third-largest source of overseas visitors for Northern Ireland, delivering an estimated 38,000 visitors in 2010.