9.5+ Million Germans to Read about Ireland

24 Sep 2012

A group of leading travel and lifestyle journalists from Germany flew into Ireland West Airport Knock (IWAK) last week from Düsseldorf, on a fact-finding trip to Ireland. Their visit was organised by Tourism Ireland, in conjunction with Lufthansa, The Leading Hotels of the World and Fáilte Ireland.

Representing various publications – including German newspapers Die Welt and Bild and Connoisseur, a German magazine which is also distributed in Austria and the Czech Republic – with a combined readership of more than 9.6 million people, the journalists were here to experience at first-hand some of the many things to see and do in Ireland for stories they are planning to write about holidays here. Their visit was also a fantastic opportunity to highlight the excellent connectivity between Germany and the west of Ireland.

One of the highlights of the journalists’ visit was dinner and an overnight stay at Ashford Castle near Cong. During their time here, the journalists also visited Connemara, including Kylemore Abbey and Gardens, Clifden and the Connemara National Park. En route to Dublin, where they stayed at the Merrion Hotel, they stopped in Co Westmeath to visit the Celtic Roots Studio in Ballinahown and for lunch at the Ballinahown Tea Rooms.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland is delighted to welcome this group of journalists to Ireland. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure in Germany about the superb tourism product and the wonderful hospitality right around the island of Ireland.

“Germany is a priority market for Tourism Ireland. Over half the German population takes at least one holiday abroad each year, making Germany the world’s largest outbound travel market. Germany is the third-largest source of visitors for the island of Ireland and we have a busy promotional programme under way in Germany this autumn, to showcase the distinctiveness of a holiday here. Tourism Ireland, together with our airline and other tourism partners, is pulling out all the stops to convey the message that there has never been a better time to visit.”



German travel writers enjoyed lunch at the Ballinahown Tea Rooms, Co Westmeath.

-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland          
Tel: 087-685 9027

Notes to Editors:
•    Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
•    Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
•    In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
•    Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
•    ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
•    Tourism Ireland will roll out an extensive programme of promotions to highlight ‘The Gathering Ireland 2013’ this autumn, in the United States, GB, Australia and other markets, working closely with the ‘Gathering’ project team.

 

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