600,000 Swedish TV Viewers Tune In To Mayo and Galway

14 Nov 2012

Images of the west of Ireland were beamed into the homes of about 600,000 television viewers across Sweden last week.

A TV crew – filming for a popular primetime TV programme called Ensam Mamma Söker (meaning Single Moms) – travelled to Ireland earlier this year and spent five days capturing footage at various locations around Mayo and Galway. The resulting programme filmed here aired this week on Swedish TV station TV3, as part of a twelve-part series.

Ensam Mamma Söker is a popular TV dating show in Sweden which follows three women in their search of love. The Irish episode featured one of the ‘single moms’ and her two ‘suitors’ arriving in the west of Ireland for a ‘romantic’ break – along with her four children and a TV crew who recorded their adventures along the way! During their time in Mayo, they visited Westport House and Pirate Adventure Park, climbed Croagh Patrick and cycled along the Great Western Greenway to Achill. In Galway, scenes were shot in the city centre, around the Spanish Arch, and in Salthill, at Brigit’s Garden in Rosacahill, Ballinhinch Castle in Recess and Delphi Mountain Resort and Adventure Centre in Leenane.

Caroline Brunel, Tourism Ireland’s manager for the Nordic region, said: “This is a fun and different way to showcase the west of Ireland and some of the many things to see and do, to a huge audience of potential Swedish holidaymakers. TV and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films in Ireland. The publicity value of a TV show like this is incalculable – it is a great way of promoting tourism product to a wide audience.”

Pictured during filming at Westport House, Co Mayo, are Jenny Rönnelöw, the ‘single mom’ starring in the reality TV show (centre), with her two ‘suitors’ Fredrik Karlsson (left) and Kristian Engdahl (right), and children Clara, Ludde, Joanna and Jonathan; also pictured are film crew Patrick Hansson and Lasse Uydahl.



Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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