500,000+ Germans to See Sligo Surf Online!

13 Feb 2012

Germany’s most famous “big wave surfer” Sebastian Steudtner was in Sligo last week to check out and film the fantastic surfing on offer in this part of Ireland for a new series of online videos. Organised by Tourism Ireland in Frankfurt, the videos are part of a ‘teaser’ trailer for a bigger TV and online project which will show Sebastian seeking out the biggest and best surfing waves in Europe. The videos will be seen by over 500,000 surf enthusiasts and potential holidaymakers all over Germany this year.

Footage captured by Sebastian includes impressive images of him surfing at Mullaghmore in Sligo; as well as mountain-biking with local mountain-biker Warner Wilders, at Knocknarea and Union Woods. The videos were shot using a new high-speed camera – one of the first of its kind in the world. The footage will be presented next week at the Berlin International Film Festival and will be distributed across a variety of online and social media platforms in Germany this spring, including Tourism Ireland’s website in Germany and the organisation’s German Facebook page, which has almost 56,000 fans.

Kristina Gauges, Tourism Ireland’s manager for Central Europe, said: “Given that tourists are increasingly reliant on social media, blogs and film content to inspire and inform them about their holiday choices, this is a fantastic opportunity to showcase the world-class surfing and adventure product available in this part of Ireland to a niche audience in Germany. Sebastian Steudtner is incredibly popular among surfing and adventure enthusiasts around Germany and the films he has shot in Sligo will be seen by over 500,000 people.

“Over half the German population takes at least one holiday abroad each year, making Germany the world’s largest outbound travel market. Germany is the third-largest source of visitors to the island of Ireland and Tourism Ireland is rolling out an exceptionally strong promotional programme for 2012 in Germany. As well as people interested in sightseeing and local culture, we are also targeting consumers who engage in outdoor activities, including surfing and mountain-biking, while on holidays.”

Germany’s most famous “big wave surfer” Sebastian Steudtner in Mullaghmore, Sligo where he filmed the fantastic surfing on offer in this part of Ireland for a new series of online videos.                                                                                                              


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.4 million overseas visitors came to the island of Ireland (+7% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.



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