500,000 Dutch TV Viewers to see Wicklow

11 Jun 2012

Images of Powerscourt Gardens and Co Wicklow will be seen by about 500,000 viewers across the Netherlands later this year, after scenes for the popular gardening TV show Robs Grote Tuinverbouwing (meaning “Rob’s Big Garden Renovation”) were filmed here last week. Footage was captured here for a special, Irish-themed episode of the programme, which will air on the national Dutch TV station, SBS 6 TV, this autumn.

During their time in Ireland, the crew also shot scenes for the programme in Dublin – at Bloom 2012 in the Phoenix Park, at the National Botanic Gardens in Glasnevin and at the Dillon Garden in Ranelagh. They were here as guests of Tourism Ireland and Fáilte Ireland.

The resulting footage will showcase the superb garden product on offer in Co Wicklow and Ireland to a large audience of potential Dutch holidaymakers. Karen van der Horst, Tourism Ireland Amsterdam, said: “We are delighted that SBS 6 has chosen to film an episode of this popular TV programme here. Exposure on TV programmes like this is very important, helping us to showcase the superb gardens and tourism product on offer in Wicklow and Ireland to hundreds of thousands of potential Dutch holidaymakers. Tourism Ireland has a busy promotional programme under way in the Netherlands for 2012, to grow visitor numbers from this market. We are highlighting compelling reasons to visit Ireland, with messages of friendliness, great value and inspiring scenery.”

The Dutch market performed well for tourism to the island of Ireland in 2011, with about 140,000 Dutch people visiting here, an increase of +19% on 2010.

Rob Brouwer, presenter of Dutch TV show Robs Grote Tuinverbouwing (centre) with the crew from SBS 6 TV, during filming at Powerscourt Gardens, Co Wicklow.                                                                                                                      


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.


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