2 Million Americans to See Images of Co Cavan on NBC

06 Mar 2012

Images of Blacklion and Co Cavan will be beamed into the homes of over two million Americans this St Patrick’s Day. Footage was captured last week in Co Cavan and across the island of Ireland for a series of short film clips, which will be aired on the NBC TV network during its live coverage of the New York St Patrick’s Day parade, which is being sponsored by Tourism Ireland. The footage will focus on themes like culinary Ireland and our world-class food; Christian Heritage and the St Patrick’s Trail; ni2012 and the extensive programme of events and historic anniversaries taking place in Northern Ireland this year; adventure and outdoor activity in the west of Ireland; and genealogy.

During their time in Co Cavan, the NBC crew visited the award-winning MacNean House in Blacklion, where they captured footage of celebrity chef and Cavan native, Neven Maguire, who cooked a delicious trio of Irish lamb, showcasing the high standard of Irish cuisine and helping to raise awareness of Ireland as a superb food tourism destination.

Joe Byrne, Tourism Ireland’s Executive Vice President United States and Canada, said: “We were delighted to bring this NBC crew to Ireland and to be sponsoring NBC’s coverage of the St Patrick’s Day parade in New York once again. People everywhere instantly identify St Patrick’s Day with the island of Ireland and that heightened profile allows us to put the Ireland holiday experience in the spotlight here in North America. The exposure for Cavan and Ireland from this coverage is fantastic; with about two million people tuning in to watch the parade on March 17, it represents a truly unique opportunity to reach a wide audience of potential holidaymakers here in the US.”

Tourism Ireland has a busy programme of consumer and trade promotions taking place in North America around St Patrick’s Day. For the first time ever, Niagara Falls will ‘go green’ on March 17 (on both the Canadian and the US sides), as will the Empire State Building in New York, the Chicago and San Antonio Rivers and the famous White House fountains. Tourism Ireland’s new ‘Jump into Ireland’ ads will also be seen by around 1.5 million New Yorkers in Times Square on St Patrick’s Day.

Arrangements for the itinerary of the NBC crew were put in place by Fáilte Ireland and the Northern Ireland Tourist Board.

Celebrity chef Neven Maguire with NBC’s Mike Mathis (producer) and Candice Spielman (on camera) in MacNean House, Blacklion.                                                                                                                    


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011 discoverireland.com attracted almost 12 million unique visitors.


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