1.5+ Million Germans to Read about Holidays in Kerry

01 Oct 2012

A group of leading journalists from Germany enjoyed an action-packed trip to Kerry last week, as guests of Tourism Ireland and Fáilte Ireland.

Representing various national and regional print and online publications – including newspapers like the Frankfurter Allgemeine Zeitung, Rhein Zeitung and Rheinische Post – with a combined circulation of more than 1.5 million people, the journalists were here to experience at first-hand some of the many things to see and do in the South West for feature stories they are researching about holidays and the wonderful food on offer here.

During their time in Kerry, the journalists stayed in Listowel and paid a visit to Waterworld in Castlegregory. They took a boat trip around Tralee Bay and stopped off for a spot of lunch at Mary Anne’s Tea Rooms in Tralee. They spent time in Dingle, where they sampled some delicious Murphy’s Ice Cream and visited The Little Cheese Shop on Grey’s Lane and the West Kerry Brewery. They travelled to Valentia Island, where they visited the Skellig Experience Centre and enjoyed a drive to the top of Geokaun Mountain. In Caherciveen, they sampled some fresh, locally caught fish at O’Neill’s The Point Bar. Their itinerary also included guided tours at the Skelligs Chocolate Company in Ballinskelligs and the Kenmare Lace and Design Centre, as well as a visit to Muckross House and Gardens in Killarney.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Food is an integral part of any short break or holiday and we know that our German visitors enjoy authentic, locally produced food. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure in Germany about the superb food and tourism product and the wonderful hospitality on offer in Co Kerry and around Ireland. The publicity value of the articles these journalists will write is fantastic – they will be read by more than 1.5 million potential German holidaymakers – and we are confident that this will encourage readers and ‘foodies’ alike to come and sample the destination for themselves.

“Germany is a priority market for Tourism Ireland. Over half the German population takes at least one holiday abroad each year, making Germany the world’s largest outbound travel market. Germany is the third-largest source of visitors for the island of Ireland and we have a busy promotional programme under way in Germany this autumn, to showcase the distinctiveness of a holiday here. Tourism Ireland is pulling out all the stops to convey the message that there has never been a better time to visit.”



German journalists with Judith von Rauchhaupt, Tourism Ireland Germany (fourth left), during their visit to Dingle, Co Kerry.

-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland          
Tel: 087-685 9027

Notes to Editors:
•    Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
•    Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
•    In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
•    Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
•    ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
•    Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ this autumn around the globe, working closely with the ‘Gathering’ project team.

 

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