1.4 million Canadians tune in to Belfast and Northern Ireland

16 Apr 2012

Canada’s favourite breakfast television show, Canada AM, broadcast live from Northern Ireland last Thursday (12 April) and Friday (13 April) to an estimated audience of 1.4 million TV viewers, or potential holidaymakers, courtesy of Tourism Ireland and NITB.

Presenters of Canada AM Jeff Hutcheson and Marci Ien flew into town to do the live broadcasts from Carrickfergus Castle and the recently-opened Titanic Belfast centre. Viewers also got to see fantastic footage of Jeff’s adventure along the Causeway Coast, which included stops at the Giant’s Causeway and the Carrick-a-Rede rope bridge. Shining the spotlight on some of the many things to see and do here for Canadian holidaymakers, both broadcasts also focused on the strong links between Canada and Northern Ireland and Marci even told viewers about her ‘top five things to do in Belfast’. Local people could also use the opportunity to beam personal greetings messages directly into the homes of loved ones living in Canada.

Jayne Shackleford, Tourism Ireland Canada, said: “We are absolutely delighted that Canada AM agreed to do these live broadcasts from Northern Ireland. It was a tremendous opportunity to highlight and showcase some of the very best of what we have to offer to a huge Canadian audience. Canada AM is the most popular morning TV show here in Canada and the broadcasts from Carrickfergus and Belfast were seen by an estimated 1.4 million viewers on both Thursday and Friday.

“2012 is shaping up to be a fantastic year for tourism to Northern Ireland and we have a very extensive programme of promotional activity under way, shining the spotlight on Northern Ireland for potential Canadian holidaymakers. The hugely successful opening of Titanic Belfast has already helped to generate fantastic publicity for Belfast and for Northern Ireland here in Canada. With other upcoming events like the Irish Open at Royal Portrush, the Peace One Day concert, as well as the completion of the Giant’s Causeway Visitor Centre this summer, we are telling Canadians that there has never been a better time to visit Northern Ireland.”

Canada AM presenters Marci Ien and Jeff Hutcheson at Titanic Belfast, with chef Leo Small, Fitzers Catering, Titanic Belfast; waiter Danny Conlon; and cameraman Stephane Brisson.


Further media information
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260   Mob:  07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland (+4% on 2010), delivering revenue of £368 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.


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