1.2+ Million Swedes See Ireland on Popular Reality TV Show

14 Dec 2012

Images of Dublin, Wicklow and Kildare were beamed into the homes of about 1.2 million television viewers across Sweden earlier this week.

A TV crew – filming for one of Sweden’s most popular dating TV programmes, Bonde Söker Fru (meaning Farmer Searches for a Wife) – travelled to Ireland earlier this year, as guests of Tourism Ireland and Fáilte Ireland, and captured footage at a number of locations. Now in its seventh season, the Irish episode aired on Swedish TV station TV4, as part of the final show of the series, attracting over 1.2 million viewers. It is also available to watch online on TV4 Play, the station’s on-demand player. The programme includes clips of the Swedish couple arriving for their ‘romantic’ break, with a TV crew recording their adventures here. They travelled around in a vintage Volkswagen Beetle, stopping to film scenes in the Powerscourt Centre in Dublin and of the Viking Splash Tour as well as at places like Glendalough and Powerscourt and at Killashee House Hotel in Naas.

Caroline Brunel, Tourism Ireland’s manager for the Nordic region, said: “This is a fun and different way to showcase Ireland and some of the many things to see and do here to a huge audience of potential Swedish holidaymakers. TV and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films in Ireland. The publicity value of a TV show like this is incalculable – it is a great way of promoting our tourism product to a wide audience.”

Swedish farmer Klas Karlsson (centre) with his potential wife Sandra Olsson (left) and a camera-man during filming for Bonde Söker Fru (meaning Farmer Searches for a Wife) at Glendalough, Co Wicklow.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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