‘Reeling in’ German Tourists

26 Jan 2012

Pictured on the Tourism Ireland stand in the fishing hall at the recent “Jagen und Fischen” fair in Augsburg in Germany were (l-r) Pascal Brissaud, Kilmore Quay Club, Lisnaskea, Co Fermanagh; Markus Müller, Inland Fisheries Ireland; Sonja Fischer, Tourism Ireland; Peter Lynch, Department of Culture Arts and Leisure, Northern Ireland; Kevin Lyons, Melview Lodge, Co Longford; and Shane Maloney, Mount Falcon Country House Hotel, Ballina, Co Mayo.

“Jagen und Fischen” is a specialist angling and hunting fair that took place recently in Augsburg, in the Bavarian region of southern Germany. Focusing mainly on game and pike angling, with a strong fly-fishing component, the fair attracted about 21,000 visitors, including travel agents and tour operators who specialise in angling holidays, as well as many thousands of fishing enthusiasts from southern Germany, Austria, Switzerland and Italy, all looking for ideas and suggestions for their next fishing break or holiday destination.

Kristina Gauges, Tourism Ireland Germany, said: “Germany is the largest outbound travel market in the world and the third-largest source of overseas visitors to the island of Ireland. Tourism Ireland has an extensive programme of activity planned to grow tourism from Germany this year; fishing is very popular here in Germany and is just one of the activities we are promoting, showcasing Ireland as a fantastic fishing and holiday destination.”


Further media information:
Jasmine O’Brien, Tourism Ireland         
Tel:  01-476 3425
Email:  jobrien@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• By the end of 2011, almost 7.4 million overseas visitors visited the island of Ireland (+7% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.


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