Tourism Ireland’s series of ‘Jump into Ireland’ sales blitzes across the US and Canada kicked off for 2012 in Chicago and Dallas. Together with tourism representatives from around Ireland, Tourism Ireland will ‘pound the pavements’ in the all-important North American market again this year, targeting about 1,500 travel agents in nine key cities.
The busy schedule of B2B events in Chicago and Dallas included presentations and interactive ‘virtual’ tours of Ireland, as well as media networking – providing an excellent opportunity for the participating Irish tourism companies to showcase their product to the key decision-makers they met in the two cities. Similar events will take place in Tampa, Atlanta, Boston and Toronto during March and April, and in Los Angeles, San Francisco and Vancouver later this year.
Joe Byrne, Tourism Ireland’s Executive Vice President North America, said: “North America is a critically important market for tourism to the island of Ireland, second only to GB in terms of visitor numbers. Visitors from North America stay longer, spend more than the average visitor and tour more extensively around the island. Despite continuing challenges in the market, research shows pent-up demand exists for travel – a real opportunity for our industry. Tourism Ireland has a busy promotional programme in place in the US and Canada for 2012, particularly around St Patrick’s Day, with a range of campaigns providing compelling reasons to visit and emphasising the convenience and value of a holiday in Ireland.”
Tourism representatives from around the island of Ireland at the ‘Jump into Ireland’ event in Chicago organised by Tourism Ireland.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.4 million overseas visitors came to the island of Ireland (+7% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011 discoverireland.com attracted almost 12 million unique visitors.