‘Hooking’ Tourists for Ireland in Germany

23 Jan 2012

Pictured on the Tourism Ireland stand at the recent “Angeln” fishing fair in Duisburg in Germany were (l-r) Bodo Funke, Angling Services Ireland; Sonja Fischer, Tourism Ireland; Markus Müller, Inland Fisheries Ireland; and Peter Lynch, Department of Culture Arts and Leisure, Northern Ireland.

“Angeln” is a specialist angling fair that takes place every year in Duisburg, in the Rhine/Ruhr region of western Germany. Focusing mainly on game, sea and pike angling, with a strong fly-fishing component, the fair attracts about 20,000 visitors, including travel agents and tour operators who specialise in angling holidays, as well as many thousands of fishing enthusiasts from the northern half of Germany and Dutch anglers (given the proximity of Duisburg to the Netherlands), all looking for ideas and suggestions for their next fishing break or holiday destination.

Kristina Gauges, Tourism Ireland Germany, said: “Germany is the largest outbound travel market in the world and the third-largest source of overseas visitors to the island of Ireland. We have an extensive promotional programme in the pipeline for 2012; fishing is just one of the activities we are promoting, highlighting Ireland as a fantastic fishing and holiday destination.”


Further media information:
Jasmine O’Brien, Tourism Ireland         
Tel:  01-476 3425
Email:   jobrien@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• By the end of 2011, almost 7.4 million overseas visitors will have come to the island of Ireland (+7% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.



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