A group of American travel professionals enjoyed a visit to the Walled City of Derry recently, as part of a fact-finding trip to Northern Ireland. The group was made up of travel agents representing a number of high end companies like Virtuoso, Signature and American Express and they travelled to Northern Ireland on the newly-launched US Airways Charlotte to Dublin flight.
Carefully selected and invited here by Tourism Ireland in New York, the itinerary for the group was designed by the Northern Ireland Tourist Board. As well as the walking tour of Derry’s historic walls they enjoyed a visit to the North Coast where they stopped at the Giant’s Causeway. In Belfast the travel agents toured the exciting developments at the Titanic Quarter including the Harland and Wolff Drawing Offices and Titanic’s Dock and Pump House.
Joe Byrne, Tourism Ireland’s Executive Vice President North America, said: “Tourism Ireland is delighted to bring these travel agents to Northern Ireland. We believe it is extremely important for influential decision-makers such as these to experience for themselves the high standard of the tourism product available, so they know what we have to offer and are better equipped to advise their clients on future travel plans.
“North America is an extremely important market for tourism to Northern Ireland and the island of Ireland and Tourism Ireland is working hard to return the market to growth in 2011. Tourism Ireland is targeting online and traditional travel agents and tour operators, through a programme of workshops, email marketing, sales missions and familiarisation visits throughout 2011.”
US travel agents with Hillarie McGuinness, Tourism Ireland (front left) in the Walled City of Derry where they enjoyed a walking tour with local guide Martin McCrossan (front right).
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.