Tourism Operators Look to 2012

05 Sep 2011

Tourism operators from Athlone and around the Lakelands Region – including hoteliers, b+b operators, visitor attractions and activity operators – met with representatives of Tourism Ireland recently, to discuss opportunities to grow overseas tourism business for this part of Ireland from key markets around the world.

An extensive range of promotional opportunities will be on offer for 2012, to help local tourism operators promote their products and services.  Advertising, participation in exhibitions and consumer and travel fairs and direct marketing are just some of the opportunities, as well as social media and eMarketing platforms, which are becoming increasingly important in today’s digital age. 

Siobhán McManamy, Tourism Ireland’s Head of Co-operative Marketing, said: “Anecdotal reports from our tourism industry partners around the island of Ireland confirm a more positive picture overall than this time last year.  However, we know that distribution of visitors is uneven, with some areas performing better than others.  The current outlook for North America, Mainland Europe and emerging markets is positive for the coming months.  The economic situation in Britain remains fragile and we are keeping the market under close review.

“After a number of difficult years for tourism, the recently announced growth in overseas visitor numbers of +12% for the first half of the year is welcome news indeed for everyone in the tourism industry and is an encouraging basis on which Tourism Ireland, together with our industry partners, will build in 2012.”

                                                                                                                               Pictured in Glasson are (l-r) Johnny O’Sullivan, Sheraton Athlone Hotel; Éanna Rowe, Waterways Ireland; Tony Dawson, Fáilte Ireland; and Siobhán McManamy, Tourism Ireland.


Further media information:
Sinéad Grace, Tourism Ireland  t: 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


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