Tourism Ireland met with tourism industry representatives in Londonderry last week, to discuss ways of working together to promote the city and the North West overseas. Mark Henry, Tourism Ireland’s Central Marketing Director, gave an overview of current tourism trends and outlined a number of ways in which the industry can become more involved in the promotion of the city and surrounding area in Great Britain and other overseas markets. Catherine O’Connor presented an overview of the activities of Derry Visitor and Convention Bureau; and Shona McCarthy, the newly appointed chief executive of Culture Company 2013, outlined how the company is settling in to the task of delivering the UK City of Culture programme.
Speaking after the event, Mark Henry, Central Marketing Director of Tourism Ireland, said: “We were delighted to have this occasion to meet with representatives of the tourism industry here in Londonderry, to discuss ways of working together to promote the city and the North West overseas and to update them on Tourism Ireland’s extensive promotional programme around the world.
“The good news is that interest in visiting Northern Ireland in all our key markets remains high. Tourism Ireland’s job in 2011 is to remind people around the world that Northern Ireland is a friendly and fun place to visit, and to convert that interest into actual travel. With major opportunities such as the Clipper Round the World Yacht Race, the programme around the UK City of Culture in 2013 and the world-class visitor centre at the Giant’s Causeway which is due to open next year, this area in particular has much to offer our overseas visitors.”
Mark Henry, Tourism Ireland; Shona McCarthy, Culture Company 2013; and Catherine O’Connor, Derry Visitor & Convention Bureau at the recent tourism industry briefing in the White Horse Hotel, Londonderry.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.