Tourism Ireland very much welcomes the announcement by Tourism Minister Leo Varadkar today of an €8.5 million fund to be used for marketing campaigns with airlines and ferry companies, to help boost tourism business to the island of Ireland.
Niall Gibbons, chief executive of Tourism Ireland, said: “We look forward to stepping up our close partnership with the various air and sea carriers which serve the island of Ireland to maximise the benefits of this new €8.5 million fund. Together, we will undertake co-operative marketing campaigns in Great Britain, the US, Mainland Europe, and New and Developing Markets, to drive demand for existing services and new routes and to increase the number of overseas visitors to the island.
“In the summer of 2008 there were 500,000 airline seats per week available for potential visitors flying to the island of Ireland. By summer 2011, as a result of the global downturn and its effects on the aviation industry, this number had fallen to 424,000 seats per week. This shows the size and scale of the challenge that we have faced as an island destination.
“As an island, direct, convenient and competitive access services are critical to achieving growth in inbound tourism. Tourism Ireland is committed to working with air and sea carriers, airports and ferry ports, and local tourism interests around the island, to drive demand for air and sea services and to help maintain and develop our vital network of routes and services.”
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027