Tourism Ireland today welcomed the announcement by Emirates (airline) of its new route from Dubai to Dublin from January 2012. The new route will provide a welcome boost for both leisure and business tourism from a number of markets, including the Middle East and other long-haul markets.
Niall Gibbons, chief executive of Tourism Ireland, said: “We look forward to working closely with Emirates and Dublin Airport to maximise the promotion of this new route. We have agreed a co-operative programme of promotional activity with Emirates, which we will be rolling out later this year. As an island destination, direct, convenient and competitive access services are critical to achieving growth in inbound tourism. Tourism Ireland is committed to working with air and sea carriers, airports and other tourism interests to drive demand for this new service, and all other services to Ireland, and to help maintain our vital network of routes and services.”
The new route will also boost Tourism Ireland’s efforts to leverage the Irish Government’s Visa Waiver Scheme, announced as part of the ‘Jobs Initiative’ earlier this year, in emerging tourism markets like China, India and the GCC countries – reminding people there that if they are visiting the UK, they can now come to Ireland without the cost or hassle of applying for a separate visa.
“Our autumm campaign is in full swing right now, capitalising on late booking trends as there is still everything to play for. Many people are opting for shorter holiday breaks this year, and autumn is a good opportunity with the many festivals and events that are happening around the island. In association with our industry colleagues we have enticing autumn/winter packages to offer consumers, developed around festivals and themes such as food, music, literature and the arts.”
Further media information:
Sinéad Grace, Tourism Ireland t: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.