Commenting on the CSO figures issued today for overseas visitor numbers to Ireland for the period January-October 2011, Niall Gibbons, chief executive of Tourism Ireland, said:“Today’s figures show that visitor numbers for the year to date (January-October 2011) are now +7.4% ahead of the same ten-month period last year. However, the economic turmoil of recent months has brought increased uncertainty, affecting business and consumer confidence, and in turn, international travel. Given the scale of the challenges facing the global economy right now, travel and tourism look likely to face a fairly cautious passage into 2012.”
Last week, Tourism Ireland launched details of its marketing plans to promote the island of Ireland around the globe in 2012 and beyond. Niall Gibbons continued: “Tourism Ireland will be striving to ensure that the island of Ireland increases its share of the global travel business in 2012 and beyond. It is important to remember that people around the world still want to take holidays. The trend is that people are continuing to travel but taking shorter trips, staying closer to home and being careful with their money, as value for money remains an important consideration when making holiday plans. 2012 looks set to be an exciting year for tourism, with major events like the grand finale of the Volvo Ocean Race 2011-2012 taking place in Galway and the annual Notre Dame-Navy American football game coming to Dublin’s Aviva Stadium. In the second half of the year, Tourism Ireland will promote The Gathering 2013 to the 70 million people across the world who feel linked by family, friends or otherwise with Ireland.”
Overseas tourism has a critical role to play in contributing to Ireland’s economic recovery. Overseas tourism business accounts for 59% (approximately €3.1 billion) of all tourism revenue and has the capacity to deliver even more for Ireland as part of an export-led economic renewal. Tourism is Ireland’s largest indigenous industry, contributing in excess of 4% of GNP and providing employment for over 200,000 people in every community throughout the island.
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.