Members of the board of Tourism Ireland took the opportunity to meet local representatives of the tourism industry following their recent meeting in their Coleraine office.
Speaking after the meeting, Niall Gibbons, chief executive of Tourism Ireland, said: “We were delighted to have this occasion to meet with representatives of the tourism industry here on the Causeway Coast, to discuss the year ahead and the extensive promotional programme which Tourism Ireland is rolling out across the globe. The fight to restore growth from Great Britain, our most important market, will continue in 2011. Our campaigns in GB, and in our other main overseas markets, will emphasise the fun and distinctive things to do and see here in Northern Ireland.
“The good news is that interest in visiting Northern Ireland in all our key markets remains high. Tourism Ireland’s job in 2011 will be to remind people around the world that Northern Ireland is a friendly and fun place to visit, and to convert that interest into actual travel. With iconic sites such as the Giant’s Causeway and Carrick-a-Rede Rope Bridge, the spectacular scenery and world-class golf, this area in particular has so much to offer to our visitors.”
Pictured after the board meeting in Tourism Ireland’s Coleraine office are (from left) Niall Gibbons, Tourism Ireland; Don Wilmont, Causeway Coast & Glens; Hugh Friel, Tourism Ireland; and John Bamber, Royal Portrush Golf Club.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 45 different websites, providing information in 19 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.