Images of Dublin will be beamed into the homes of about 700,000 TV viewers around Britain tomorrow morning, on ITV’s popular Daybreak programme.
Tourism Ireland, together with Dublin Tourism, teamed up with ITV, inviting Daybreak presenter Dan Lobb to come to Dublin recently, to capture footage for a series ITV is running this summer, called ‘Daybreaks’, all about fun days out and weekends breaks for families during the holidays. Tomorrow’s programme will show Dan visiting Croke Park (where he got a few hurling tips from some young GAA fans), the new National Leprechaun Museum on Jervis Street and also taking a trip on the Dart to Sandycove. Daybreak is the popular breakfast TV show which airs on ITV to almost 700,000 viewers around Britain each weekday.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: "With almost 700,000 viewers each day, this feature on Daybreak is a great way to reach a wide audience of potential holidaymakers all round Britain, reminding them about the great things to see and do on a short break to Dublin. Tourism Ireland has an extensive promotional programme under way in GB this year, promoting short breaks and longer-stay holidays throughout the island of Ireland. Britain is the largest and most important tourism market for Ireland, delivering about half of all our overseas visitors each year.”
ITV's Dan Lobb in Croke Park with camera man Darragh McCarthy,
filming for popular breakfast TV show Daybreak.
Further media information:
Sinéad Grace, Tourism Ireland
t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.