Top Australian Breakfast Show says G'Day from Ireland

19 Jun 2011

Australia’s favourite breakfast TV show, TODAY on Channel 9, will broadcast live from the island of Ireland this week to over 1 million people around Australia, courtesy of Tourism Ireland in Sydney, Fáilte Ireland and NITB.

Beginning tomorrow (Monday 20 June), TODAY’S weather presenter Emma Freeman will entice Aussie holidaymakers to come and visit Ireland, as she delivers live weather bulletins from various locations across the island over three days.  The broadcasts will begin each evening at 9 pm (Irish time) which is 6 am in Australia the following day and will go out live, via satellite link, during the top-rated show. 

Emma begins her visit in Northern Ireland, taking in some of the magnificent scenery of the Causeway Coast and broadcasting live from Belfast.  Her next port of call is Fethard in Co Tipperary where she explores the ‘sport of Kings’ and the horse-racing tradition of this part of Ireland; she will also look at the connection of infamous outlaw Ned Kelly with Tipperary.  Finally, she travels to Dublin where she will show off some of the city’s main tourist attractions to Australian viewers and broadcast live from Trinity College.

Tourism Ireland is delighted to welcome this return trip to the island of Ireland for the TODAY crew; the show last broadcast from here in 2005.  Orla Saul, Tourism Ireland’s Manager for Australia and New Zealand, said: “The Today Show is the most popular morning TV show in Australia, so this live broadcast provides us with wonderful exposure for the island of Ireland.  It is a fantastic platform to highlight the many things to see and do on a holiday in Ireland to a huge audience across Australia.”

As well as showcasing some of the very best that the island of Ireland has to offer Australian holidaymakers, people here can use the broadcast as an opportunity to beam live personal greetings directly into the homes of friends and family living ‘Down Under’.  

For people who wish to experience the broadcast in action, Emma will be at the following locations, from 9 pm until 11.30 pm, on:
- Sunday 19 June Merchant Hotel, Belfast
- Monday 20 June McCarthy’s Bar, Fethard, Co Tipperary
- Tuesday 21 June Trinity College, Dublin

Further media information:

Sinéad Grace
t:  087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3.1 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


Who's Who

Search for Tourism Ireland Contacts