A group of travel agents from Denmark visited Wicklow over the weekend. Carefully selected and invited here by Tourism Ireland in Copenhagen, in association with Scandinavian Airlines and Danish tour operator Billetkontoret, the group’s itinerary was designed by Fáilte Ireland.
The travel agents were here to experience at first-hand the superb holiday product on offer in this part of Ireland. During their time here, they stopped at Avondale House in Rathdrum for a guided tour of the house and grounds. They also enjoyed a guided tour of Glendalough and visited Powerscourt Gardens in Enniskerry.
Aoife Kernan, Tourism Ireland’s Manager for the Nordic region, said: “We were delighted to bring these influential travel agents to Wicklow. Fact-finding visits like this are extremely important as they help the agents to know exactly what we have to offer potential holidaymakers in Denmark; the aim is that when they return home they are familiar with Wicklow, and the wonderful tourism product on offer here, and are better equipped to advise their clients on future travel plans and holiday bookings.”
Tourism Ireland has a busy promotional programme under way in the Nordic region this year. The organisation is pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with Scandinavian consumers.
Danish travel agents pictured at Avondale House in Co Wicklow with Camilla Mumgaard (third from left) and Jesper Schou (third from right), both of Billetkontoret.
Further media information:
Sinéad Grace, Tourism Ireland t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.