Tourism Ireland, together with golf tourism partners from around the island of Ireland, is mounting a strong presence at a number of golf promotions around the world this year, including the recent Évian Masters, the most prestigious competition in ladies golf in France. The Évian Masters is an annual event attended by golf fans from France, Switzerland and Italy.
Tourism Ireland has a busy promotional programme under way throughout 2011, designed to highlight our world-class golf and the upcoming Solheim Cup at Killeen Castle and to boost the number of golf visitors from overseas. Billy Condon, Tourism Ireland’s Manager Southern Europe, said: “Tourism Ireland is focused on growing the number of golf tourists to the island of Ireland, from France and other important golf markets around the world. The Solheim Cup takes place in Killeen Castle this September and Tourism Ireland is working hard to capitalise on the potential of this prestigious sporting event. It is a great opportunity for us to put Ireland in the spotlight, highlighting the island as a top golf destination.”
Alison Nicholas, Europe’s Solheim Cup captain (second from right),
at the recent Évian Masters with Justin Farrell, North & West Coast Links;
Mebh Murtagh, Solheim Cup Travel; and Brendan Keogh, SWING (South West Ireland Golf).
Further media information:
Sinéad Grace, Tourism Ireland
t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.