Targeting Spanish Visitors

27 Jan 2011

Industry partners joined Tourism Ireland at FITUR, a major travel fair which took place recently in Madrid. 

FITUR is the largest trade and consumer travel show in Spain, attracting about 200,000 visitors including leading travel media, tour operators, travel agents, EFL (English as a Foreign Language) providers and Business Tourism buyers, as well as many thousands of potential Spanish holidaymakers looking for ideas and suggestions for their next short break or holiday destination. 

Tourism Ireland will have a busy promotional programme in place in Spain throughout 2011, highlighting compelling reasons to visit Ireland with messages of friendliness, humour and inspiring scenery. Tourism Ireland will be working flat out to win business and to keep the island of Ireland ‘top of mind’ with potential Spanish visitors.

                                                                                                                                                On the Tourism Ireland stand at FITUR were Fallon Clifford of Killarney Hotels Ltd; John Callely, Jameson Distillery Tours & Banquets; and Niall Gibbons, Tourism Ireland.


Further information:
Sinéad Grace, Tourism Ireland  t: 01 476 3493/ 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.6 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 45 different websites, providing information in 19 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.



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