Targeting German Tourists for Roscommon

18 Jul 2011

Roscommon was top of the agenda for a group of influential journalists from Germany who visited as guests of Tourism Ireland and Fáilte Ireland at the weekend. The journalists were here to experience at first-hand the superb holiday product on offer in this part of Ireland.

Representing various regional newspapers from around Germany, the journalists travelled to Ireland with Aer Lingus from Frankfurt, Hamburg and Berlin.  While here, they attended the Connacht football final between Roscommon and Mayo at Hyde Park, enjoyed a tour of Strokestown House and stopped for lunch at Gleeson’s Townhouse.

Kristina Gauges, Tourism Ireland Germany, said: “Fact-finding visits like this ensure that influential journalists get to experience the variety and quality of the tourism product in Roscommon at first-hand, not to mention the excitement and passion of a Gaelic football game.  The publicity value of the articles these journalists will write is fantastic – they will be read by thousands of potential holidaymakers around Germany.”

Germany is the largest outbound travel market in the world, with Germans taking more holidays than any other nationality.  It is the third most important market for visitors to the island of Ireland and is the focus of a major promotional drive by Tourism Ireland throughout 2011, including a €2.5 million TV campaign, seen by in excess of 25 million potential German holidaymakers this spring, as well as a €1 million radio and online advertising drive. 

                                                                                                                          Mary Gleeson, of Gleeson’s Townhouse in Roscommon (centre) welcomed journalists from Germany, Judith von Rauchhaupt of Tourism Ireland Germany (fourth from right) and Brenda King of Fáilte Ireland (first from left). 


-Ends-

Further media information:
Sinéad Grace, Tourism Ireland     t: 087 685 9027
                                                             e: sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.

 

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