TV Viewers in Belgium to Get a Taste For Monaghan

30 May 2011

Thousands of TV viewers around Belgium are expected to tune in to images of Monaghan later this year, on national TV station Canvas TV.  Belgian TV chef, Jeroen Meus, was here last week to capture footage for a new tourism and gastronomy programme he is presenting called ‘De Patat’’ (meaning ‘The Potato’).

Jeroen Meus is a popular television presenter and chef in Belgium.  For his new programme, he will research the history of the potato, visiting various places that are important in the history of the potato, including Ireland, chatting with local specialists and characters and demonstrating the many culinary possibilities of the potato.  It is an eight-part series, with one entire episode filmed in Ireland. 

Footage shot in Co Monaghan will feature Jeroen Meus cooking a famine soup recipe with Fred Madden at Hilton Park near Clones.  He will interview Martin Mac Con Iomaire of the DIT and will also spend time cooking with Lucy Madden of Hilton Park.

Danielle Neyts, Tourism Ireland Belgium, said: “We are delighted that Jeroen Meus and his crew have chosen to film here; it really is a wonderful opportunity for us to showcase Monaghan and the island of Ireland to a wide audience in Belgium.  Tourism Ireland has a busy promotional programme in place in Belgium throughout 2011, emphasising the convenience and value of a holiday on the island of Ireland for Belgian visitors, highlighting our spectacular scenery and the huge variety of things to see and do here.”

The visit of the Belgian TV crew was organised by Tourism Ireland in conjunction with Fáilte Ireland.

                                                                                                                       Pictured at Hilton Park, Clones, Co Monaghan, during filming for a new tourism and gastronomy programme for Belgian TV station Canvas TV, was Belgian TV chef Jeroen Meus (third from right) with Thomas Fadeux (cameraman); Máirtin Mac Con Iomaire (D.I.T.); Peter Daniels (production assistant); Joost Tack (editor); Joeri Vlekken (director); Antoinette Reilly (Fáilte Ireland); and Arne Verstraete (sound engineer).  


Further media information:
Sinéad Grace, Tourism Ireland  t:  087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.


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