Tourism Ireland has warmly welcomed the announcement of the reduction in air passenger duty (APD) for direct, long-haul routes to Northern Ireland, from £60 to £12, beginning 1 November.
Niall Gibbons, chief executive of Tourism Ireland, said: “The reduction in the air passenger duty for direct, long-haul routes is good news for tourism to Northern Ireland. As an island destination, direct and convenient access services as well as competitive airfares are vital to our future tourism success. And, given the continuing economic uncertainty in many of our key overseas markets, value for money remains a major factor for people everywhere when choosing a holiday or short break. Tourism Ireland is committed to working with airports, airlines, ferry operators and other tourism interests to drive demand for services from key overseas markets to Northern Ireland and to help maintain our vital network of routes.”
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010, delivering revenue of approximately £210 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.