Tourism Ireland warmly welcomes the announcement by Lufthansa of its new service from Düsseldorf to Ireland West Airport Knock (IWAK) for summer 2012. Working closely with airlines to build demand for routes is a key priority for Tourism Ireland and this new service will certainly provide a welcome boost for tourism from the all-important German market to Mayo and the West of Ireland.
Niall Gibbons, chief executive of Tourism Ireland, said: “The introduction of this new Lufthansa service is good news indeed and will expand travel options for German holidaymakers wishing to visit Mayo and the West of Ireland. We look forward to working closely with Lufthansa and Ireland West Airport Knock to maximise the promotion of this new route and to help drive demand for the flights. We will be rolling out a comprehensive programme of co-operative promotions with Lufthansa in spring 2012. As an island destination, direct, convenient and competitive access services are critical to achieving growth in inbound tourism. Tourism Ireland is committed to working with air and sea carriers, airports and other tourism interests to drive demand for this new service, and all other services to Ireland, and to help maintain our vital network of routes and services.
“Germany is the world’s largest outbound travel market and the third-largest source of visitors for the island of Ireland, delivering about 385,000 visitors in 2010. We have also seen a welcome growth of over +15% in German visitors to Ireland for the first six months of 2011. The island of Ireland holds strong appeal for Germans, ranking at number eight on Germans’ ‘wish-list’ of places to visit, and Tourism Ireland believes there is plenty of untapped potential in the market, particularly given that the German economy is performing well.”
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.