TARGETING BELGIAN CONFERENCE BUSINESS FOR WICKLOW

11 Oct 2011

A group of influential journalists from Belgium enjoyed a visit to Co Wicklow over the weekend. Representing a number of business publications with a combined circulation of almost 100,000 readers, the journalists were invited here by Tourism Ireland in Brussels. The influential group included representatives of magazines like The Corporate Traveller, Rotary, Roularta Medica en Trends andTogether, whose readers include frequent business travellers, corporate travel managers and decision-makers about international conferences and events.

The journalists were here to experience what this part of Ireland has to offer conference and business delegates and to sample some of the great experiences those delegates can enjoy here on the sidelines of their conference or meeting, including some team-building activities with Dynamic Events in the grounds of the Ritz-Carlton near Enniskerry. Their itinerary, designed by Fáilte Ireland, also included a visit to Powerscourt House and Gardens.

Danielle Neyts, Tourism Ireland Belgium, said: “We were delighted to welcome these key journalists to Wicklow. Visits like this are extremely important, as they help to build awareness of the fantastic business and conference facilities as well as the wonderful tourism product on offer in this part of Ireland. Our aim is that when they return home, they will be better equipped to write about our world-class facilities and tourist attractions, encouraging their readers to organise their next conference or event here. Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland is working hard to promote the island of Ireland as a premier business tourism destination.”

                                                                                                                      Belgian journalists pictured in the grounds of the Ritz-Carlton near Enniskerry with Danielle Neyts, Tourism Ireland, enjoying some team-building activities which included trying their hand at stacking turf.

-Ends-

Further media information:
Sinéad Grace, Tourism Ireland  
Tel:  087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.

 

 

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