Spectacular Landscape Art Bound for Co Mayo to Capture Attention of German Media

29 Aug 2011

A container with some very unusual cargo is making its way to Co Mayo from the holiday island of Lanzarote.  Exactly 2,506 old car wing mirrors, collected from scrap yards by German artist Johannes Luzius Ziermann, are en route to the grounds of Ashford Castle, near Cong, where they will be arranged to form a unique “Signature of Light” work of art.

The German artist – whose middle name, Luzius, means “born to light up” – chooses extraordinary landscapes to showcase his “Signature of Light” project and has exhibited in places as diverse as the desert of Namibia and the volcanic island of Lanzarote.  The installation of the mirrors at Ashford Castle will take place between 7th and 12th September, creating a sparkling work of art which will be seen on Google Earth. 

Former installations of the “Signature of Light” in Namibia and Lanzarote generated huge interest in the media in Germany and Tourism Ireland and Fáilte Ireland are supporting its erection at Cong, where it will remain for over two weeks.  Tina Gauges, Tourism Ireland’s manager in Central Europe, said: “Extensive publicity will undoubtedly surround the installation of this dramatic work of art in Co Mayo and images of the spectacular landscape in this part of Ireland will be beamed into homes right around Germany, bringing it to the attention of thousands of potential holidaymakers. 

“Germany is an important market for tourism to the island of Ireland, delivering about 385,000 visitors in 2010.  We have also seen a welcome growth of over +15% in German visitors to Ireland for the first six months of 2011.  The island of Ireland holds strong appeal for Germans, ranking at number eight on Germans’ ‘wish-list’ of places to visit, and Tourism Ireland believes there is plenty of untapped potential in the market, particularly given that the German economy is performing well.”


Further media information:
Sinéad Grace, Tourism Ireland  t: 087 685 9027
                                                         e: sgrace@tourismireland.com 

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion.  Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 discoverireland.com attracted almost 12 million unique visitors.



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