Spanish travel agents visited the North Coast recently, as part of a fact-finding visit to Northern Ireland. The group was made up of travel agents who sell the holidays of leading Spanish tour company Catai. Their itinerary was designed to showcase some of our top visitor attractions and historical sites as well as our wonderful scenery and world-class food.
Organised by Tourism Ireland in Madrid, in conjunction with the Northern Ireland Tourist Board, the agents first stop was Belfast where they enjoyed a city tour. Along the Causeway Coastal Route, the group stopped at Carrickfergus Castle, the Giant’s Causeway and Dunluce Castle before heading to Fermanagh where they toured the National Trust’s Castle Coole and the Marble Arch Caves Geopark.
Joanne Murphy, Tourism Ireland’s Manager in Spain, said: “Visits such as this are extremely important as they help the travel agents to get to know exactly what Northern Ireland has to offer potential Spanish holidaymakers; our aim is that when they return home they are better equipped to recommend Northern Ireland when their clients are planning and booking their holidays.”
Tourism Ireland’s promotional programme in Spain is highlighting Northern Ireland and the island of Ireland as a fantastic holiday destination. Tourism Ireland is placing significant emphasis on value for money, to drive home to Spanish consumers the message about the superb range of offers available here. The message in Spain is that there has never been a better time to come and visit Northern Ireland.
Spanish travel agents enjoy a visit to Dunluce Castle in Co Antrim, with Susan Bolger, Tourism Ireland Spain (centre, far right).
For further information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel 028 7035 9260 Mob 077 6652 7719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• Approximately 1.4 million overseas visitors came to Northern Ireland in 2010.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.