Waterford and Kilkenny were on the itinerary for a group of influential golf writers from Britain who visited the South East recently, as guests of Tourism Ireland and Fáilte Ireland. They were here to experience at first-hand some of the fantastic, good value golf on offer in this part of Ireland for British golf visitors.
Representing various regional newspapers like the Manchester Evening News, the Blackpool Gazette, the Sunderland Echo and the Bristol Evening Post, the journalists travelled here with Irish Ferries; as well as highlighting our great golf, Tourism Ireland’s promotions in GB are highlighting ease of access for British holidaymakers to Ireland. The group stayed at Dooley’s Hotel and played the courses at Mount Juliet, Faithlegg and Waterford Castle, as the three courses have a special ‘three golf pass’ on offer right now.
Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Fact-finding visits like this ensure that influential journalists get to experience not only our world-class golf but the variety and quality of the general tourism product on offer in the South East at first-hand. The publicity value of the articles these journalists will write is fantastic – they will be read by thousands of potential golf holidaymakers around Britain.”
Tourism Ireland is stepping up its golf promotional programme this summer, to maximise the benefits for Ireland from Rory McIlroy’s fantastic achievement at the US Open. Using the headline ‘Home of Champions’, an extensive ad campaign is running in Britain in key golf magazines as well as in business and financial publications targeting the corporate market. Radio promotions and online advertising are also targeting potential British golf holidaymakers, driving them to the golf offers section of the discoverireland.com website.
Golf writers from various regional newspapers around Britain pictured at Mount Juliet,
Co Kilkenny with John Lahiffe, Tourism Ireland (left) and Ian Fenwick, Irish Ferries (right).
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Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.7 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.