Tourism Ireland, together with golf tourism partners from around the island of Ireland, is mounting a strong presence at golf promotions across Great Britain this year. These include the recent Ricoh British Women’s Open at Carnoustie, where the organisation targeted key golf media and travel trade contacts to highlight our world-class golf and the upcoming Solheim Cup at Killeen Castle. Both Solheim Cup captains were in attendance – Alison Nicholas, Europe’s captain, and Rosie Jones, US Solheim Cup captain. The Ricoh British Women’s Open is a popular golf tournament, attracting over 50,000 spectators each year.
Tourism Ireland is rolling out a ‘Major’ golf tourism campaign right now, to capitalise on Darren Clarke’s great British Open victory at Royal St George’s and previous wins by Rory McIlroy and Graeme McDowell in the US Open championship. The golf market remains a priority for Tourism Ireland and the organisation has a busy promotional programme under way throughout 2011, designed to boost golf visitors from overseas.
David Boyce, Tourism Ireland’s Head of Business & Sports Tourism, said: “Tourism Ireland is focused on growing the number of golf tourists to the island of Ireland, from Britain and other important golf markets around the world. We are working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf courses and our unique brand of hospitality plays a key role in attracting golfers to come here. The Solheim Cup takes place in Killeen Castle this September and Tourism Ireland is exploiting every potential promotional opportunity in Britain – including a strong presence at key events such as the Ricoh Women’s Open – to capitalise on the potential of this prestigious sporting event. It is a great opportunity for us to put Ireland in the spotlight, highlighting the island as a top golf destination.”
‘Home of Champions’ is the headline for the new Tourism Ireland golf campaign in Britain; ads are running online and in key golf, business and financial publications throughout the summer months, driving potential British golf holidaymakers to the golf offers section of the discoverireland.com website. Tourism Ireland promotions are highlighting great golf deals, to drive home to British golfers the superb range of offers available on courses right around the island of Ireland. The organisation is also working closely with specialist golf tour operators such as golfbreaks.com and Your Golf Travel and with the English Women’s Golf Association.
Alison Nicholas, Europe’s Solheim Cup captain (left) and Rosie Jones,
US Solheim Cup captain (right) with David Boyce, Tourism Ireland
at the recent Ricoh British Women’s Open at Carnoustie.
Further media information:
Sinéad Grace, Tourism Ireland
t: 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 6.9 million overseas visitors came to the island of Ireland in 2010, delivering revenue of approximately €3 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.